Marketing: An Introduction, Global Edition
Gary Armstrong, Philip Kotler, Marc O. Opresnik
For undergraduate courses on the principles of marketing.
An Introduction to the World of Marketing Using a Proven, Practical, and Engaging Approach, Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.
The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.
Kategorie:
Rok:
2017
Wydanie:
13th
Wydawnictwo:
Pearson Education
Język:
english
Plik:
PDF, 100.94 MB
IPFS:
,
english, 2017
Amazon 
Barnes & Noble 
Bookshop.org
Chcesz dodać księgarnię? Skontaktuj się z nami na support@z-lib.do
Konwertuj pliki
Więcej wyników wyszukiwania
Inne korzyści 
Najbardziej popularne frazy
Powiązane listy książek
